by Arik Berzak | Feb 1, 2019 | PPC Marketing
#1 Proper Keyword selection – Google gives advertisers the unique capability to target people who are searching for your services RIGHT NOW, in what is called “intent based advertising”. However, a common mistake a beginning advertiser makes when selecting the...
by Arik Berzak | Aug 28, 2018 | Online marketing, PPC Marketing
If You’re Not Tracking Your Website Phone Calls, You Need to Stop What You’re Doing and Read This Why is it so important to track phone calls to your business? The answer is simple. The majority of the leads you get are going to be direct phone calls to your business,...
by Arik Berzak | Aug 19, 2018 | PPC Marketing
All businesses should focus on profitability. If leads are too expensive, profitability will be down as your Local Home Service jobs won’t cover the expenses of generating leads. To stop losing money on Google Ads, here is what you need to do: 1. Stop Paying for...
by Arik Berzak | Jan 17, 2018 | PPC Marketing
PPC refers to Pay Per Click, and is the most widely used form of online advertising these days. With PPC marketing, an advertiser, who’s willing to generate relevant traffic to his website, will pay per every click that one of his ads has been able to generate....
by Igor Zvagelsky | Dec 29, 2017 | CRO, Email Marketing
Your contact lists are one of the best ways in which you can reach new market opportunities and convert those who are interested in what you do into clients. But just having a list of names and emails won’t get you very far. You also need to know more about your...
by Igor Zvagelsky | Dec 29, 2017 | eCommerce
In this article we are going to help you save yourself from the heartache and headache that so many of us have gone through when we took our first steps in this niche. Take the time to read it because it will really help you. No false promises! You are looking to have...
by Igor Zvagelsky | Dec 29, 2017 | CRO
It’s all about conversion, conversion, conversion Even if you already have a good conversion rate from your website, it can always be better. More conversions mean more sales, more return on your investment and a stronger bottom line for your business. There are...
