by Arik Berzak | Feb 1, 2019 | PPC Marketing
#1 Proper Keyword selection – Google gives advertisers the unique capability to target people who are searching for your services RIGHT NOW, in what is called “intent based advertising”. However, a common mistake a beginning advertiser makes when selecting the...
by Arik Berzak | Aug 28, 2018 | Online marketing, PPC Marketing
If You’re Not Tracking Your Website Phone Calls, You Need to Stop What You’re Doing and Read This Why is it so important to track phone calls to your business? The answer is simple. The majority of the leads you get are going to be direct phone calls to your business,...
by Arik Berzak | Aug 19, 2018 | PPC Marketing
All businesses should focus on profitability. If leads are too expensive, profitability will be down as your Local Home Service jobs won’t cover the expenses of generating leads. To stop losing money on Google Ads, here is what you need to do: 1. Stop Paying for...
by Arik Berzak | Jan 17, 2018 | PPC Marketing
PPC refers to Pay Per Click, and is the most widely used form of online advertising these days. With PPC marketing, an advertiser, who’s willing to generate relevant traffic to his website, will pay per every click that one of his ads has been able to generate....
