We are ROI Escalator


ROI Escalator was founded by Igor and Arik — two digital marketing innovators who came together with a decade of experience each and armfuls of creative energy between them. Arik (a veteran of the early days of Google AdWords) and Igor (an established Director of Digital Marketing) first met in 2014. They quickly understood that their combined abilities will enable them to offer a unique advantage to clients looking to grow their business online, so they merged their two companies to form ROI Escalator.

Since then, ROI Escalator has moved into bright new offices, recruited a sizable team, and now delivers exceptional PPC, website development, and Conversion Rate Optimization services to a long list of satisfied clients. As always, we remain focused on exceptional results for our clients. Our innovative digital marketing process is based on rigorous methodology, constant testing, and a good dose of passion for success — and this is why it actually works.

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Meet Our Team

Igor Zvagelsky

Igor Zvagelsky | Co-Founder, Director of Strategy

"I’m passionate about introducing our top-tier services to new clients, because I love to see business owners achieve more than they thought possible."

ROI Escalator is the product of Igor’s vision for measurably effective digital marketing with exceptional customer service.

Igor combines solid senior-level strategic marketing experience with specialized web development expertise. Igor brought success to hundreds of satisfied clients as an independent marketing strategist and mentor for six years. Before that, he served as Director of Digital Marketing for Ben Gurion University.

On a day off, you can find him chasing after his two kids or improving his round-house in the MMA studio.

Arik Berzak

Arik Berzak | Co-Founder & Director of Media

"Anyone can call themselves a marketer, but true digital marketing success is based on nothing short of science. That’s where we come in."

Arik leads traffic acquisition for ROI Escalator’s clients with his signature rigorous methodology and hyperfocus on detail.

A previous PPC freelancer and independent consultant, Arik managed projects for large international eCommerce websites within the fashion and medical fields and many other niches in the US, UK, Canadian, and Australian markets before co-founding ROI Escalator. A longstanding veteran of PPC advertising, Arik worked in leading online marketing agencies, including TenClick and Gorni Interactive, and as an account manager for Livecity.

A former semi-professional swimmer, you can find Arik swimming laps and cruising for new vegan spots to try out.

Inna Berzak

Inna Berzak | Project Manager

"Our reputation for excellence follows us and I’m proud to be part of that."

Inna brings to ROI Escalator over ten years of finance and HR experience across a variety of different businesses. She managed a branch of an academic writing and editing business for three years, and has gained considerable insight into effective collaborative work from her academic background. Inna holds a BSc in Behavioral Science and Human Resources and an MA in Sociology.

Meir Golan

Meir Golan | Senior PPC Account Manager

Meir is ROI Escalator’s managing paid and organic marketing campaigns for our clients. Prior to ROI Escalator, he worked in web design and online marketing for MCY Media in Los Angeles, and managed online advertising and leads management software development for Golan Remodeling. He holds a dual degree in Computer Science and Geology and enjoys adventure travel and hiking.

Alex Zilberfain

Alex Zilberfain | Senior PPC Account Manager

Alex’s background includes work in industrial mechanics and logistics, and he brings this technical talent with him to the world of Digital Marketing. As a member of ROI Escalator’s PPC team, Alex works to maximize the execution of clients’ campaigns, driving revenue and ensuring the highest returns.

Dafna Nakash

Dafna Nakash | Project Manager

Michal Lev-Ari

Michal Lev-Ari | PPC Account Manager

  • Office

    Helkikey Ha'or 16, Building 2
    Gav Yam High Tech Park, Be’er Sheva 84709

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