We are ROI Escalator


ROI Escalator was founded by Igor and Arik — two digital marketing innovators who came together with a decade of experience each and armfuls of creative energy between them. Arik (a veteran of the early days of Google AdWords) and Igor (an established Director of Digital Marketing) first met in 2014. They quickly understood that their combined abilities will enable them to offer a unique advantage to clients looking to grow their business online, so they merged their two companies to form ROI Escalator.

Since then, ROI Escalator has moved into bright new offices, recruited a sizable team, and now delivers exceptional PPC, website development, and Conversion Rate Optimization services to a long list of satisfied clients. As always, we remain focused on exceptional results for our clients. Our innovative digital marketing process is based on rigorous methodology, constant testing, and a good dose of passion for success — and this is why it actually works.

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Meet Our Team

Igor Zvagelsky

Igor Zvagelsky | Co-Founder, Director of Strategy

"I’m passionate about introducing our top-tier services to new clients, because I love to see business owners achieve more than they thought possible."

ROI Escalator is the product of Igor’s vision for measurably effective digital marketing with exceptional customer service.

Igor combines solid senior-level strategic marketing experience with specialized web development expertise. Igor brought success to hundreds of satisfied clients as an independent marketing strategist and mentor for six years. Before that, he served as Director of Digital Marketing for Ben Gurion University.

On a day off, you can find him chasing after his two kids or improving his round-house in the MMA studio.

Arik Berzak

Arik Berzak | Co-Founder & Director of Media

"Anyone can call themselves a marketer, but true digital marketing success is based on nothing short of science. That’s where we come in."

Arik leads traffic acquisition for ROI Escalator’s clients with his signature rigorous methodology and hyperfocus on detail.

A previous PPC freelancer and independent consultant, Arik managed projects for large international eCommerce websites within the fashion and medical fields and many other niches in the US, UK, Canadian, and Australian markets before co-founding ROI Escalator. A longstanding veteran of PPC advertising, Arik worked in leading online marketing agencies, including TenClick and Gorni Interactive, and as an account manager for Livecity.

A former semi-professional swimmer, you can find Arik swimming laps and cruising for new vegan spots to try out.

Tamar Kaptowsky

Tamar Kaptowsky | Client Success Manager

I believe each client is unique. What is considered value and success for one, may not be considered the same for another. Therefore, as part my important role in our company, I want to understand who you are, what your company stands for, and how our services can help you achieve your company's specific goals.

After spending 4 years in Florida working as a Director of Operations in a large retail company, mastering the ins and outs of the way a business operates, Tamar returned to Israel to earn her B.A in Business Management and Psychology where she expanded her knowledge in the field.

Inna Berzak

Inna Berzak | Project Manager

"Our reputation for excellence follows us and I’m proud to be part of that."

Inna brings to ROI Escalator over ten years of finance and HR experience across a variety of different businesses. She managed a branch of an academic writing and editing business for three years, and has gained considerable insight into effective collaborative work from her academic background. Inna holds a BSc in Behavioral Science and Human Resources and an MA in Sociology.

Dor Zuberi

Dor Zuberi | Web Development Team Leader

"Call it a passion, an obsession, or just plain geekiness… my love affair with web development is an asset to our clients."

From building eCommerce sites to leading our web development team, Dor provides custom programming solutions that drive business for our clients.

Dor brings a decade of experience as a full-stack developer, with previous positions at TheCampus, WEBSUIT, and as founder and CEO of dorzki & Leads Rocks!.

When he’s not working, Dor likes to learn new development skills and and is a Marvel Comics fanatic.

Dan Hadar

Dan Hadar | Art Director

"Design showcases the essence of a business, so I make sure our clients’ sites are designed with their target audience always in sight."

Dan takes high-level design thinking into every project, designing UI/UX-optimized sites, clever branding, and appealing advertising creatives for our clients.

Before joining ROI Escalator, Dan was Co-founder and Head of Design at Pixel Marketing, a digital marketing agency that has since merged with ROI Escalator.

Dan is both an avid illustrator and extreme sportsman, and on weekends you can catch him mountain biking, practicing Thai kickboxing… or drawing.

Meir Golan

Meir Golan | Senior PPC Account Manager

Meir is ROI Escalator’s managing paid and organic marketing campaigns for our clients.

Prior to ROI Escalator, he worked in web design and online marketing for MCY Media in Los Angeles, and managed online advertising and leads management software development for Golan Remodeling. He holds a dual degree in Computer Science and Geology and enjoys adventure travel and hiking.

Alex Zilberfain

Alex Zilberfain | Senior PPC Account Manager

Alex’s background includes work in industrial mechanics and logistics, and he brings this technical talent with him to the world of Digital Marketing. As a member of ROI Escalator’s PPC team, Alex works to maximize the execution of clients’ campaigns, driving revenue and ensuring the highest returns.

Daniel Sklydnev

Daniel Sklydnev | PPC Account Manager

A talented multilinguist, Daniel’s previous work experience was in the world of writing and translation. He uses his wide-scope knowledge of multiple languages and cultures to customize messaging specifically for each client’s needs.

  • Office

    Helkikey Ha'or 16, Building 2
    Gav Yam High Tech Park, Be’er Sheva 84709

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