Watches.com Case Study
The Problem
- Declining sales led the client to ROI Escalator
- After switching domain names, the client saw a significant market share loss that worsened every month, including a drop-off among even their most loyal customers
- Watches.com hired ROI Escalator to reclaim the lost market share, as well as find and convert new audiences
The Solution
- By expanding the client’s reach into new platforms, including Facebook, we saw great success in growing awareness and growing the Watches.com market reach, in addition to recapturing the lost market share
- In addition to Facebook, we optimized the existing Watches.com Google Shopping presence, designing profitable campaigns that advertised ‘top priority’ items first
- Our advanced product labeling method assigns a priority level to every item determined by Watches.com’s price advantage; this enabled us to build dynamic, active campaigns
The Result
After two months of optimization, Watches.com achieved an all-time high sales record in December 2016 — after 10 months of steady decline.
Watches.com sales increased 42% between December 2015-December 2016. Their average return on media investment was 500%.
Discover More
- Watches.com is a world-leading eCommerce shop selling watches and timepieces
- Services we provided included: Google AdWords, Facebook Ads, Programmatic, and Email Marketing
- Check them out at watches.com
What Watches.com Says About Us
We have been working with ROI Escalator for over 2 years now. As our business has grown they have supported our PPC and paid advertising campaigns consistently. The performance has been strong and of great value, as we receive new leads on a daily basis from customers who require our rental services online. We are so happy that we found ROI as without them we wouldn’t be where we are today.
ROI Escalator is a super professional company and the best choice for Google AdWords optimization and campaign management. They over achieved the goals (ROAS) set. Not only Arik is great to work with but also his team, especially Meir. Everybody is very competent and dedicated. Can highly recommend working with them!
Since I started working with the ROI Escalator team, I started getting leads on a daily basis. My business gained stability and financial security. I can definitely recommend this great team to anyone who seeks success in online marketing. My view of the team is of a business partner and not just a simple service provider.
ROI Escalator increased our paid traffic by 61%, contributing to an overall 68% increase in traffic. They were also good stewards of our budget, never spending more than necessary and reducing our cost per conversion by 62%
It's a pleasure working with a digital agency in the midst of such a diligent growth process like ROI Escalator is in right now. The combination of top level professionals with an excellent communication skills and habits is a great advantage for anyone who works with them.
